Let’s chat

Aviation audiences are worth more than your view count.Sponsorship, courses, merch, memberships…

Get paid for who’s watching, not just how many.

Earn more from my audience

You built the audience.
The deals get priced on views.
Nobody asks who’s watching.

A quiet month can set your next rate.

Sponsors buy view counts, so a slow month costs more than that month’s money.

The dip becomes the number your next deal gets priced against, and the negotiation starts from there.

Aviation gets sold as general reach.

Some of the biggest pilot channels carry ads for apps that have nothing to do with flying.

When nobody can show a brand who is watching, the advertiser buying eyeballs outbids the one selling headsets.

Launches land on whoever’s served.

The course, the merch drop, the membership push… They reach the people the algorithm served that week, which is not the same as the people who were waiting for one.

And when one lands flat, there’s nothing to learn from. Just a number you can’t explain.

Almost nobody in aviation has worked this out yet.

Views, then email,
then successful selling.

Most channels
skip the middle.

Find out who’s actually watching.

Platforms give you watch time, age brackets and countries. Email gets you deeper, so you know what they fly, what they’re training towards, and what they’re saving up for (and what they’ll never buy).

Your newsletter answers that before you pitch anyone. What they clicked, what they opened, what they asked you for.

So the sponsor conversation stops being about views, and starts being about the people on the other end of them.

One audience, paid twice.

A list earns on both sides. It gives a sponsor something to buy other than a view count, and it’s the first place you launch anything you sell yourself: the course, the merch, the membership, the trip.

It doesn’t reset with every upload either. The same list is there for the next launch, and the one after that.

That’s how a channel turns into a business with a floor under it.

Email isn’t another upload.

On YouTube or Instagram you post, see what happens and go again. A flop costs you a day.

Email doesn’t forgive like that. A bad send costs you subscribers, and they don’t come back. The part no one tells you is that the habits which built the channel can quietly shrink the list.

Knowing aviation and knowing email are two different skills.

A newsletter is the part that compounds.

Your next climb.

A direct line to the pilots and owners who already watch you, with no platform in between
Data a sponsor can price: who they are, what they fly, what they’re ready to buy
Launches that reach the people who asked for them, instead of whoever got served the video
An audience that stays yours when the algorithm changes its mind

Let’s chat.

We’ll talk about your channel, how it earns now, and whether a list would earn its keep.

You’ll go away knowing:

If and where your audience is worth more than it’s being sold for
What that gap costs you, in your own numbers
Whether a newsletter is actually worth it for you, or not

"This is the most value I’ve gotten from any email session. I’ve followed courses and webinars from the ‘gurus’ before, but this is the only time I’ve spoken to someone and come away with something actionable."

Robin Steyvers
Audience Manager
Earn more from my audience

No hard pitch here, promise.